Haily Hunt is the founder of H.E.R.O. Labs, a mental performance consulting practice built around the belief that there is a person behind every performance, and that person matters.

With a background as a competitive athlete, personal trainer, sports coach, athlete leadership, and mental performance professional, Haily brings a multidimensional perspective to performance. She earned her B.S. in Counseling Psychology from LeTourneau University and her M.S. in Sport Psychology and Motor Behavior from the University of Tennessee, Knoxville. Her experience spans youth, high school, collegiate, and elite athletic environments, including her time at IMG Academy.

Having experienced performance from multiple perspectives—as an athlete, coach, trainer, athletic administrator, and mental performance professional—Haily understands that performance is about more than what happens in competition. Her approach is individualized, collaborative, and grounded in the realities of performance.

Through H.E.R.O. Labs, Haily helps athletes, teams, coaches, business owners, first responders, and other performers develop practical mental skills that translate into real performance. She works collaboratively with each client to understand their strengths, challenges, experiences, and goals, creating strategies that fit the person rather than relying on a one-size-fits-all approach.

The name H.E.R.O. stands for Harnessing Excellence, Resilience, and Optimization—a reflection of Haily’s belief that every performer already possesses strengths and potential that can be developed. Mental performance training provides the practical tools to harness those strengths, build resilience, and optimize performance from the inside out.